Rishi Agarwal is currently leading AppLift’s India business as well as the self-serve arm of our new programmatic platform, DataLift 360. Rishi has a wide range of
experience in the mobile ad tech industry having donned various hats throughout his career span of over 10 years. Previously, he was the Co-founder and Chief Operating
Officer of Bidstalk, a white label demand side mobile ad buying platform. Bidstalk was successfully acquired by AppLift in May 2015. Prior to that, Rishi also co-founded Adaaya, a startup aimed at maximizing revenues for mobile ad networks and developers, adding on to his experience as a product and project manager. About AppLift AppLift is a leading mobile ad tech company that empowers mobile app advertisers to take control of every stage of the app marketing lifecycle. AppLift’s programmatic platform, DataLift 360, enables advertisers to launch their apps as well as grow and retain quality users from one interface. With DataLift 360, app marketers can programmatically access all major mobile ad inventory worldwide and control their campaigns through a single proprietary technology platform, which provides advanced data integration as well as extended targeting and audience management capabilities.