Having spent 10 years in the startup ecosystem, Praveen is an expert on all things performance marketing and currently, heads product marketing globally at InMobi. Prior to that, Praveen worked first at an MIT startup that was acquired by McAfee and then having started up himself, co-founding Wooplr – a fashion discovery platform. He also writes for a number of leading technology publications such as Business Insider and Medium on a variety of topics including startups and advertising.